Your own pipeline
Stages, fields and rules that match how you actually sell, from first enquiry to closed deal.
IT services
Custom CRM development built around how your team sells
A CRM with your pipeline, your fields and your reports, that captures leads from your website, WhatsApp and ads and reminds your team to follow up.
- Free first call
- Written proposal before any work
- One person to talk to
What is custom CRM development?
A CRM (customer relationship management) system keeps every lead, customer, call and deal in one place. A custom CRM is built for your exact sales process, instead of forcing your team to fit a generic tool.
If an existing CRM like Zoho or HubSpot suits you better, we’ll say so, and we can set it up and customise it for you instead.
Sound familiar?
Signs you need a better CRM
Most teams come to us when leads start slipping through the cracks.
- Leads live in spreadsheets, WhatsApp chats and inboxes
- Follow-ups get missed and nobody knows who owns a lead
- Your off-the-shelf CRM needs workarounds for everything
- You pay per user for features you never use
- Managers can’t see the pipeline without asking
- Data is typed in twice across different tools
What’s included
What your CRM can include
We build what you need and nothing you don’t.
Lead capture
Leads added automatically from website forms, landing pages, WhatsApp, Meta and Google lead forms.
Follow-up reminders
Tasks, reminders and auto-assignment so every lead gets a timely reply.
Team roles and access
Sales reps see their leads, managers see the team, owners see everything.
Reports and dashboards
Pipeline value, source of leads, conversion by stage and team performance.
Integrations
Email, WhatsApp, calling, invoicing and accounting tools connected.
How it works
How we build your CRM
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1
Map the process
We sit with your team and map how leads come in and how deals close today.
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2
Design
Screens, fields and reports designed and approved before coding.
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3
Build
Built in stages, starting with the pipeline and lead capture.
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4
Move your data
Existing leads and customers imported and cleaned.
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5
Train and support
Team training, then support and improvements as you use it.
What you get
- A web-based CRM that works on desktop and mobile
- Lead capture from your website and ad forms
- Pipeline, tasks and reminders
- Role-based access for your team
- Reports and dashboards for managers
- Data import, training and ongoing support
Tools and platforms we work with
Laravel
Node.js
React
MySQL
WhatsApp Business API
Meta Lead Ads
Zoho CRM
HubSpot
We pick tools that suit your budget and team. If you already use something, we work with it.
Who it’s for
Who a custom CRM is for
Sales teams
Teams with a sales process that generic CRMs don’t fit.
Real estate and education
Businesses handling high lead volume from many sources.
Agencies
Agencies managing leads and projects for many clients.
Manufacturers and distributors
B2B firms tracking dealers, quotes and repeat orders.
Why work with Ratawa Technologies
- We tell you honestly if an off-the-shelf CRM would suit you better.
- Built with your sales team, so they actually use it.
- A written scope, timeline and price before anything starts.
- No per-user licence fees on a custom build, and your data stays yours.
What affects the cost
CRM cost depends on:
- Number of pipelines, modules and user roles
- How many lead sources and tools we connect
- Amount of data to import and clean
- Custom build or customising Zoho or HubSpot
You get a fixed written quote after the first call. No surprise charges.
FAQ
Custom CRM Development: common questions
Not always. Off-the-shelf CRMs are great when your process is standard. A custom CRM is better when your process is unusual, you need deep integrations or per-user fees add up. We’ll recommend the right option.
Yes. We connect website forms, Meta and Google lead forms and WhatsApp so leads arrive in the CRM automatically.
Yes. The CRM works in any mobile browser, and a mobile app can be added if you need one.
Yes. We import leads and customers from spreadsheets or your old CRM and clean up duplicates.
You do. The code and the data belong to your business.
A first working version with pipeline and lead capture often takes a few weeks. More modules are added in stages.
Related services
Often paired with Custom CRM Development
Stop losing leads in spreadsheets
Tell us how your team sells today. We’ll suggest whether a custom CRM or a customised existing one fits best.