Google Search ads
Keyword and match type planning, negative keywords, ad copy testing and bid strategy for people actively searching for you.
Digital marketing
Google and Meta ads that are measured by leads, not clicks
We plan, run and improve your paid campaigns with one goal: more enquiries and sales for the money you spend. Every campaign starts with tracking you can trust.
- Free first call
- Written proposal before any work
- One person to talk to
What is performance marketing?
Performance marketing is paid advertising where success is measured by actions, such as leads, calls, sign-ups or sales, rather than by views or clicks. It usually means Google Ads, Meta ads on Facebook and Instagram, and LinkedIn ads for B2B.
We manage the whole setup: conversion tracking, campaign structure, ad copy and creative, landing pages, budgets and weekly optimisation.
Sound familiar?
When it’s time to get help with ads
If any of these sound familiar, your budget is probably working harder than it needs to.
- You spend on ads but can’t say what a lead costs
- Clicks are cheap but enquiries don’t come
- Your ads go to the home page instead of a focused page
- Nobody checks search terms, so money goes on the wrong searches
- Meta ads get likes but no sales
- You boost posts and hope for the best
What’s included
What our ads management covers
We handle the full funnel, from the first click to the enquiry landing in your inbox or CRM.
Shopping and Performance Max
Product feed setup and campaign structure for online stores, with clear reporting on what sells.
Meta ads
Facebook and Instagram campaigns for leads or sales, with audience testing and fresh creative so ads don’t wear out.
LinkedIn ads
Targeting by job title, industry and company size for B2B offers with a higher deal value.
Landing pages
Fast, focused pages built for one offer and one action. Often the biggest win in an ads account.
Tracking and reporting
GA4, Google Tag Manager, Meta pixel and conversion API set up so every lead is counted once and correctly.
How it works
How we run your campaigns
-
1
Goals and tracking
We agree a target cost per lead or return on ad spend and fix tracking before spending a rupee.
-
2
Account review
For existing accounts, a line by line review of what’s wasting money and what’s working.
-
3
Launch
Campaigns, ads and landing pages built and launched on a test budget.
-
4
Optimise weekly
Search terms, bids, audiences, ads and budgets reviewed every week.
-
5
Scale
More budget goes to what brings leads at the right cost. What doesn’t work is cut.
What you get
- Conversion tracking audit and setup
- Campaign structure and ad copy written for you
- Landing page recommendations or a new page built
- Weekly optimisation of bids, keywords and audiences
- Monthly report on spend, leads, cost per lead and sales
- Full access to your ad accounts at all times
Tools and platforms we work with
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
Google Tag Manager
Google Analytics 4
Looker Studio
Microsoft Clarity
We pick tools that suit your budget and team. If you already use something, we work with it.
Who it’s for
Who our ads service is for
Service businesses
Companies that need a steady flow of enquiries every week.
E-commerce brands
Online stores that want profitable sales, not just traffic.
SaaS companies
Software products that need trials, demos and sign-ups.
Education and coaching
Institutes, courses and coaches filling seats and batches.
Why work with Ratawa Technologies
- You talk to the people doing the work, not a sales layer.
- A written scope, timeline and price before anything starts.
- Weekly updates in plain language, plus simple reports.
- Your accounts, files and code stay in your name.
What affects the cost
Ad spend is paid by you directly to Google, Meta or LinkedIn. Our management fee is separate and depends on:
- How many platforms and campaigns we run
- Your monthly ad budget
- Whether you need landing pages or ad creative made
- How often you want reports and calls
You get a fixed written quote after the first call. No surprise charges.
FAQ
Performance Marketing: common questions
It depends on your market and what a customer is worth to you. We’ll suggest a sensible test budget on the first call, and we won’t recommend spending more than the numbers justify.
You do. Accounts are set up in your name, or we are added to your existing ones. If we ever stop working together, everything stays with you.
Search ads can bring enquiries within days of launch. It usually takes a few weeks of data to bring the cost per lead down to a steady level.
Google Ads catches people already searching for what you sell. Meta ads reach people who fit your customer profile but are not searching yet. Many businesses start with Google and add Meta once tracking is solid.
Yes. We write ad copy and can design images and short videos for Meta and LinkedIn, or work with your in-house designer.
Yes. We start with a full audit of the account and tracking, and share what we’d change before we touch anything.
Related services
Often paired with Performance Marketing
Get more from every rupee you spend on ads
Share your current ad spend and goals. We’ll review your setup and tell you where the easy wins are.