Brand strategy
Positioning, audience, personality and key messages that guide every design and word choice.
Digital marketing
Brand identity design that makes your business easy to remember
From logo to colours, fonts and tone of voice, we build a clear brand that looks consistent on your website, social media, packaging and sales material.
- Free first call
- Written proposal before any work
- One person to talk to
What does a branding project include?
Branding is how your business looks, sounds and feels to customers. A branding project defines your positioning and message, then turns it into a visual identity: logo, colour palette, typography, imagery style and templates.
Everything is written down in a brand guide, so your team, printers and future agencies all use your brand the same way.
Sound familiar?
Signs your brand needs work
A brand refresh is worth it when these start costing you customers.
- Your logo looks dated or doesn’t work at small sizes
- Every document and post looks different
- You look smaller than you are next to competitors
- People can’t tell what makes you different
- You’re launching a new business or product
- You’ve grown and the old brand no longer fits
What’s included
Our branding services
Take the full package or just the parts you need.
Logo design
Original logo concepts, refined with your feedback and delivered in every format and size you need.
Colour and typography
A colour palette and font pairing that work on screen and in print, with accessibility checked.
Brand voice and messaging
How your brand talks: tone, taglines, elevator pitch and words to use or avoid.
Brand guidelines
A clear brand book showing correct logo use, colours, type, spacing and examples.
Brand templates
Social media templates, business cards, letterheads, email signatures and presentation decks.
How it works
How we build your brand
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1
Discovery
A workshop about your business, customers, competitors and what you want to be known for.
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2
Strategy
Positioning and messaging written up for your approval.
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3
Concepts
Logo and visual directions presented with real examples of use.
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4
Refine
We develop the chosen direction with your feedback.
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5
Deliver
Final files, brand guidelines and templates handed over.
What you get
- Logo files in all formats (SVG, PNG, PDF) and colour versions
- Colour codes for print and screen
- Font choices with licences explained
- Brand guidelines document
- Templates for social media and documents
- Full ownership and rights to the final design
Tools and platforms we work with
Figma
Adobe Illustrator
Adobe Photoshop
Canva templates
Google Fonts
We pick tools that suit your budget and team. If you already use something, we work with it.
Who it’s for
Who our branding service is for
New businesses
Founders who want to launch with a professional brand from day one.
Rebrands
Established companies whose look no longer matches who they are.
Tech and SaaS
Products that need a clean, modern identity for web and app.
Retail and D2C
Brands that need packaging, social and store visuals to match.
Why work with Ratawa Technologies
- Strategy first, so the design has a reason behind it.
- You see concepts applied to real examples, not just a logo on white.
- A written scope, timeline and price before anything starts.
- You own the final logo and all brand files.
What affects the cost
Branding is priced per project, based on:
- Logo only, or a full identity with guidelines
- Number of concepts and revision rounds
- How many templates and printed items you need
- Whether naming or tagline work is included
You get a fixed written quote after the first call. No surprise charges.
FAQ
Branding: common questions
A logo project usually takes a few weeks. A full identity with strategy and guidelines takes longer. You get a timeline in the proposal.
We agree the number of concepts and revision rounds in the proposal, so you know exactly what to expect.
Yes. Once the project is paid for, you own the final logo and brand files outright.
Yes. If your logo has recognition, a careful refresh often works better than a full change.
Yes. Our web team can build your website in the new brand, so everything launches together.
A logo is one mark. A brand is the whole system: colours, fonts, voice, messaging and how they are used together.
Related services
Often paired with Branding
Ready for a brand you’re proud to show?
Tell us about your business and what you want the brand to say. We’ll suggest the right scope.